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Topics

  • Business
  • Intellectual Property

Related People

  • Lisa D. Poplawski
  • Steven B. Winters

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  • Business
  • Intellectual Property Litigation
  • Litigation

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  • Full Article (PDF)
March 31, 2015Publication

Online Contests: Make Them Effective by Simplifying the Mechanics

Seattle Business

Lane Powell Attorneys Steve Winters and Lisa Poplawski co-authored an article in Seattle Business magazine’s April 2015 issue titled “Online Contests: Make Them Effective by Simplifying the Mechanics.” In the article, Winters and Poplawski discussed the mechanics of effective online contests, as well as the issues that arise from doing too much with a single contest or sweepstakes.

You might think this sort of advice is obvious and goes without saying. But we find ourselves regularly saying it. From a business perspective, complicated contest mechanics can lead to confusion among entrants and may dissuade people from entering altogether. From a legal perspective, online contests must comply with online data privacy laws, the CAN-SPAM Act (which sets rules for commercial emails), and the aforementioned third-party website terms and conditions. If your contest involves the creation of any sort of intellectual property (e.g., a photo submission contest), then the rules and administrative mechanics will need to address the licensing and ownership of the submissions, as well as the publicity rights of participants and winners.

Before proceeding, please note:  If you are not a current client of Lane Powell PC, please do not include any information in this email that you or someone else considers to be confidential or secret in nature.  Prior to the establishment of a lawyer-client relationship, unsolicited emails from non-clients containing confidential or secret information cannot be protected from disclosure.

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