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  • Paul D. Swanson

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November 7, 2014Event / CLE

The ‘Legalities’ of Scent Marketing

Southern Food and Beverage Institute | New Orleans, Louisiana

Lane Powell Shareholder Paul Swanson will present “The ‘Legalities’ of Scent Marketing” at the Southern Food and Beverage (SoFAB) Institute’s Farm to Table CLE Seminar at 9:15 a.m. on Friday, November 7.​ During his presentation, Swanson will discuss what occurs when scent marketing moves beyond the smell of specific items in a store and extends into the ambient environment, as the legalities of this phenomenon are becoming more murky and untested. The seminar will take place from 8 a.m. to 5 p.m. at the SoFAB Museum in New Orleans.

Before proceeding, please note:  If you are not a current client of Lane Powell PC, please do not include any information in this email that you or someone else considers to be confidential or secret in nature.  Prior to the establishment of a lawyer-client relationship, unsolicited emails from non-clients containing confidential or secret information cannot be protected from disclosure.

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