Roland Corporation U.S. Contest and Sweepstakes Development
We assisted music equipment company Roland Corporation in developing sweepstakes promoting international and national music competition featuring company's products. The contests were offered through social media, including Facebook, YouTube, and Twitter. We developed strategies for and drafted all documents pertinent to each contest, including general rules, marketing and promotions, talent release forms, event coordination letters, and winner's agreements. The event was held in the U.S. in 2011 and the World Championship competitions were held in Europe in March 2012.