Lane Powell Ranked as a Leader in Client Recommendations by BTI Consulting
Lane Powell has earned a place on BTI Consulting Group’s Client Recommendations Honor Roll for 2013 and will appear in “The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013” report. BTI’s research is based solely on in-depth interviews with corporate counsel at more than 3,400 of the world’s largest and most influential companies. “The BTI Brand Elite” only includes law firms whose clients delineate them as the best in key factors differentiating law firms, including:
- Innovation: Clients’ needs, goals and priorities provoke thought-leading changes in business process and strategy.
- Premium Value: Corporate counsel turns to market leaders with their highest priority issues and most complex work.
- Client Recommendations: Recommended and short-listed law firms win 2.6 times more business.
BTI’s analysis measured top-of-mind recognition of nearly 400 law firms, which was based solely on objective, unbiased client feedback from more than 500 in-depth interviews with corporate counsel. Every law firm included in “The BTI Brand Elite” report was the direct result of a specific unprompted client citation. No law firm can buy, self-recommend, self-nominate or influence the outcome.