News & Events

News & Events

1.25.2012

Where’s the Juice? False-Advertising Litigation Over Pomegranate Juice Provides a Classic Study

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Lane Powell Shareholder Paul Swanson authored an article in Seattle Business magazine’s February 2012 issue titled “Where’s the Juice? False-Advertising Litigation Over Pomegranate Juice Provides a Classic Study.” In the article, Swanson discussed food product misbranding, using the case Pom Wonderful vs. Ocean Spray as an example of false-advertising litigation.

An exemplar case is Pom Wonderful vs. Ocean Spray Cranberries. POM alleged in 2009 that Ocean Spray’s Cran-Pomegranate juice contains only a trace amount (2 percent) of actual pomegranate juice and is instead primarily a blend of cheaper grape and apple “filler” juices. With such a scant quantity, POM argued that Ocean Spray’s product label is deceptive and misleading because it refers to 100 percent juice, boldly emphasizes the pomegranate name and includes enticing split fruit images.

Read the article (PDF).