Bachman to Speak at ABA Alternative Dispute Resolution Section Conference (San Francisco, Calif.)
Lane Powell shareholder Craig Bachman will speak April 8 on the topic of “Neuroscience, Negotiation and Persuasion” at the annual American Bar Association Alternative Dispute Resolution Section Conference held this year in San Francisco, Calif.
This presentation is the latest iteration of Bachman’s presentations since the mid 1990s about how persuasion actually works and minds are changed. He will talk about how listening and learning occur, what we learned from the Greeks and other ancients about persuasion and rhetoric, mid 20th century cognitive and behavioral psychological science contributions, and 21st century brain science including fMRI and PET scanning technology. He will also humorously debunk some popular myths about persuasion and discuss how persuasive techniques can be applied in the context of mediation and negotiation.
The conference, being held April 7-10, is a gathering of people from around the world in the dispute resolution field.