News & Events

News & Events

4.1.2006

Advertising Brand Names Used in Your Building Project: How to Avoid Trademark Infringement

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Every building project has several components: the land, the labor, and perhaps most importantly, the products used. Purchasers may be drawn to your project because of the quality of the products used to build and furbish it.  Every product used in a building project likely has an associated brand name, slogan, or logo that is trademarked by its manufacturer.  It is common to want to use these trademarked products to advertise the quality of your project as a whole.  Could advertising for your building project raise trademark infringement issues?  View full article (PDF).

This article first appeared in BUILDERnews Magazine.