Internet Trademark Disputes Shift to Keyword Advertising
Commercial use of the Internet has spawned a plethora of lawsuits over protection and enforcement of intellectual property – particularly trademark and copyright disputes. In the early 1990s, trademark disputes centered on the use of trademarks in meta tags, linking and framing. While the results of cases were mixed, courts followed traditional trademark principles and allowed the use of a trademark for comparison purposes or as a descriptive term, but did not permit use of another ‘s mark where the intent was to profit from the goodwill in another’s mark. View full article (PDF).