On Your Mark: Common Myths About Trademarks and Business Names – Trademark Basics and Federal Registration
This article defines a trademark, explains what trademark rights are and how they are acquired, and outlines the benefits of federal trademark registration. It discusses standards for determining whether a mark is protectable and enforceable or whether the mark conflicts with another mark. This article was presented as part of a Lane Powell seminar on June 12, 2002. View full article (PDF).