Castleberry Joins Lane Powell as Director of Marketing
Lane Powell is pleased to welcome Jennifer R. Castleberry as the Firm’s Director of Marketing, where she will lead the Marketing Department in providing high quality, innovative and strategically directed services, with a focus on efficiency and client service. Castleberry’s role will include developing marketing and branding strategies, overseeing the execution of innovative events and maintaining effective communication with clients, prospects and referral sources.
Charles W. Riley Jr., President of Lane Powell, welcomed the addition of Castleberry to the Firm’s Marketing Department: “For us, marketing is not about advertising or selling. Marketing is about working with our clients to conceive, develop and deliver top-notch legal services. Jen will help us to continue to drive conversations with our clients to better learn their needs and to help us deliver value-driven strategic counsel.”
Sanjiv Kripalani, Lane Powell’s Director of Business Development, praised Castleberry’s extensive experience in the legal industry: “I have worked with Jen before and know first-hand the impact she can have on an organization, its clients and friends. Law firm professionals are valuable to our clients when they have experience. Jen has 14 years of experience with two of our leading competitors. We will work as a team to help our clients succeed.”
Prior to joining Lane Powell, Castleberry was the Director of Marketing and Business Development for Davis Wright Tremaine LLP and previously served as the Director of Marketing for Perkins Coie LLP. She has been recognized for developing award-winning ad campaigns and brand re-launches by numerous organizations, including the Legal Marketing Association.
Castleberry received her B.A. in Public Relations, Advertising and Communications from Central Washington University.