Transplant Strategically: Transitioning From One Legal Market to Another
Lane Powell Attorney Rachel Bowe authored an article in the July/August 2015 issue of Washington State Bar Association’s NWLawyer magazine titled “Transplant Strategically: Transitioning From One Legal Market to Another.” In the article, Bowe discussed her recent move from Minneapolis to Seattle and provided tips on transitioning from one legal market to another.
Do your research. When starting over in a new legal market, you will most certainly benefit by understanding the composition and market competitors in your practice area in the new market. For instance, if you are a private practitioner, research the leading law firms in your practice area, their sizes and the scope of services provided. This is also an excellent way to identify the leaders in your practice area. Washington Law & Politics and NWLawyer are excellent sources of information. In addition, familiarizing yourself with the major industries and business trends in your new market will provide a valuable foundation when conversing with new acquaintances during networking events and when developing a strategic marketing plan for yourself. The Puget Sound Business Journal, Seattle Business magazine, Seattle Metropolitan and local newspapers should be among your go-to sources of information on the Washington business community.