How to Protect Your Brand From Incursion by Adult Entertainment Sites
While it may seem that your business is at capacity dealing with .com, .net, .org, and all the other Web suffixes (also known as “top-level domains”) that are already out there, this year a new Web suffix will be introduced — .xxx, which will be targeted at the adult entertainment industry. In addition to other general concerns about content on the Internet, .xxx brings with it more concerns for brand owners protecting their intellectual property online.
This new Web suffix is being called “the most significant Web suffix since .com was launched back in 1985.” Although targeted at the adult entertainment industry, trademark owners outside of that industry will have the opportunity to safeguard their marks from use as a .xxx domain.
Prevention is likely the most efficient approach to protecting registration of your marks in the .xxx top-level domain.
For more information, please contact the Intellectual Property and Technology Practice Group at Lane Powell: